ENTREPRENEURSHIP
The Lukewarm Expectations For The Growth Of Beauty Products “Made In The USA”
NielsenIQ estimates 7% of beauty products sold in the United States are manufactured domestically. President Donald Trump’s institution of a 10% tariff on goods from China, the largest single manufacturing source of beauty products bought by Americans, opens up the potential for more beauty products to be made in the U.S.
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Rachel Brown·February 24, 2025·1 min read
The 30-second read
NielsenIQ estimates 7% of beauty products sold in the United States are manufactured domestically. President Donald Trump’s institution of a 10% tariff on goods from China, the largest single manufacturing source of beauty products bought by Americans, opens up the potential for more beauty products to be made in the U.S. It also raises the prospects of higher prices, and NielsenIQ projects tariffs will push up prices of beauty products 10% to 20%.
Given the evolving trade dynamics, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 18 beauty manufacturers, brands and consultants the following: Do you believe there will be greater beauty manufacturing in the U.S.? If so, what percentage of beauty products can be made domestically in the next year, two years or five years? Do you agree with NielsenIQ’s assessment that beauty product prices will increase 10% to 20%? How much do you think beauty product prices will change?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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