Beauty’s startup economy has long cycled through shorthand comparisons. First came brands aspiring to be the “Drybar of” a category, followed by the “Glossier of” a direct-to-consumer niche and the “Goop of” clean beauty or wellness. Today, increasingly, comparisons are emerging around brands building the “Aesop of” everyday essentials by transforming them into elevated …

Of all the chic sauna and contrast therapy destinations that have opened up in Manhattan recently, one stands out from the rest of its cohort: Instead of a large sauna that can fit 100 people at once, 1,000-square-foot Saint features four totally private suites with personal saunas and cold plunge pools. …

While sexual wellness brands continue to struggle at prestige beauty retail, body care is booming. Vira is melding the two to succeed. Launched last week, the Ayurvedic brand that describes its focus as “sensual wellness” is starting with five luxury body care and wellness products priced from $26 to $44: multi-use body oil …