Joel Ronkin lived several beauty lives before arriving at what may be his most joy-filled venture yet, Blue Meadow Brands, an incubator he started last year where, as CEO, he oversees Squishmallows Fragrances.

In late February 2026, nearly every major consumer goods company in the world walked into a ballroom in Orlando and told institutional investors their plans. CAGNY, the Consumer Analyst Group of New York’s annual conference, is one of the few places where P&G, Unilever, Colgate, Reckitt, Clorox, Church & Dwight, L’Oréal, IFF and a …

Why fragrance has become the most permission-rich category in beauty — and the highest-multiple exits in indie M&A.