Before attracting 40,500 followers and 4 million likes on TikTok with approachable, real-time beauty content, Iulia Scvortova worked at Shoppers Drug Mart, helping customers navigate a high-low assortment spanning Dior, Maybelline, Lancôme and Chanel. In her retail and content creation roles, Toronto-based Scvortova gained hands-on experience testing products, understanding formulation nuances and observing how consumers …

To accompany a Feb. 12 article on Merit chronicling its rise to $200 million in retail sales last year, Business of Fashion created a chart comparing the price of Merit’s foundation stick with foundation sticks from five other makeup brands—LYS Beauty, Charlotte Tilbury, Hourglass, Dior and Westman Atelier—placing Merit at the lower …

If you're looking for a break from lip balm mania, the eye makeup category could offer some relief. Recent Circana data shows it returned to growth in 2025 after a dip, with mascara in particular helping lift the segment and broader makeup performance strengthening. Still, with a 3% increase in prestige through the …