Orbit is built by the team behind Beauty Independent — the trade publication beauty founders, investors, and retailers have read for a decade. We’ve turned that newsroom into a platform.
The beauty trade press is loud, but rarely actionable. Founders read three newsletters to piece together what their cohort is doing. Investors model deals from screenshots of LinkedIn posts. Retailers find new brands in their DMs.
Orbit replaces that. One platform: news that lands you in the article (no feed), a BIT index that snapshots every brand, retailer, and investor, a deals database with six years of history, and benchmarks built from C-Suite, Investor, and Retailer surveys we run every year.
It exists because the beauty industry hit a tipping point. There’s too much capital, too many launches, and too little signal. Orbit is the signal.