Haircare has officially overtaken fragrance as the fastest-growing category in prestige beauty after years of fragrance’s momentum dominating the industry conversation. According to first quarter data from market research firm Circana, prestige haircare sales rose 10% versus…

Bask & Lather has become one of TikTok Shop’s breakout beauty successes. The bootstrapped textured haircare brand ranked No. 8 on e-commerce intelligence platform Charm.io’s list of top beauty brands on the platform during the first quarter, above Color Wow and below Tarte, with an estimated $8.2 million in sales. Bask & …

After its exclusive retail launch at Violet Grey on Jan. 21, Filament sold through eight weeks of inventory within three hours.   It was an auspicious retail premiere for the science-focused haircare brand and brainchild of Nathan Puksta, a serial entrepreneur who was formerly SVP at L’Oréal, SVP …