Lilac St. is hitting the gas pedal on growth.

As beauty brands scramble to cope with 2025’s tariff increases, the conflict with Iran and disruptions in the Strait of Hormuz have introduced a new layer of instability.

For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development.