“There’s this flood of content and tools that look polished and check all the right boxes, but lack real depth or differentiation. It’s slop. Technically fine, but soulless,” he says. “And I think that’s where a lot of skincare is landing too: clean, attractive and perfectly forgettable.”

We were wondering if Lucree’s sentiments are widely held. So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked nine beauty entrepreneurs, cosmetic chemists, investors and product developers the following: Do you agree that beauty product launches on the whole now are akin to AI slop or content that’s professional, but generic? How do brands stop their launches from getting caught in the AI slop rut? Do you think the beauty industry will get out of it?