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The Beauty Industry Roles AI Will Kill, Create And Reconstitute

Once a brand pinned down funding, the next step was often to build out its team. That strategy isn’t completely disappearing, but it’s teetering. Today, brands raising money increasingly tout how lean they can stay. Take Stories & Ink. The tattoo care brand recently raised roughly $1.8 million, …
Rachel Brown·April 28, 2026·2 min read
The 30-second read
Once a brand pinned down funding, the next step was often to build out its team. That strategy isn’t completely disappearing, but it’s teetering. Today, brands raising money increasingly tout how lean they can stay.

Take Stories & Ink. The tattoo care brand recently raised roughly $1.8 million, and its founder Stu Jolley has pared its full-time team from around 12 people to about five as it prioritizes profitability. “This isn’t a growth-at-all-cost business. This is a much more methodical business,” he says. “We’re not going to overspend.”

While the consequences of artificial intelligence rippling through the workforce are highly uncertain, Jolley’s approach epitomizes the trim-down, scale-smarter, maximize-output-per-head philosophy philosophy taking hold across startups and large corporations. Boston Consulting Group estimates that 50% to 55% of jobs in the United States will be reshaped by AI in the next three years, and 10% to 15% will be replaced altogether.

As beauty companies of all sizes reconstitute their teams for the AI age, questions are emerging about which roles will become more integral and which may be eliminated. In the latest edition of our ongoing series posing questions relevant to indie beauty, we wanted to dive into those questions by asking 10 executive search experts, consultants and fractional executives the following: What job areas do you believe will see the most destruction, and where will job creation concentrate? What should brands be doing now to position their teams for an AI-driven future?

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