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Beauty Doesn't Need Another Brand. Here's What It Does Need

These days, it’s practically become an adage that the beauty industry doesn’t need another brand. Yet at a moment when artificial intelligence is accelerating speed to market across industries, new concepts can be created almost as quickly as someone can type a prompt. Against the backdrop of the AI boom, for the latest …
Rachel Brown·April 6, 2026·1 min read
The 30-second read
These days, it’s practically become an adage that the beauty industry doesn’t need another brand. Yet at a moment when artificial intelligence is accelerating speed to market across industries, new concepts can be created almost as quickly as someone can type a prompt.

Against the backdrop of the AI boom, for the latest edition of our ongoing series posing questions related to indie beauty, we’re asked 14 brand founders, manufacturers, product developers, consultants and more the following: If you had your druthers, what would you like an entrepreneur to build to improve the beauty industry? What company, technology or service could make a meaningful difference in how you do your job?

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