ENTREPRENEURSHIP
Beauty Entrepreneurs Take Stock Of What Trump's Victory Could Mean For Business
At 5:34 a.m. EST on Wednesday, the Associated Press called Wisconsin and the White House for Donald Trump, capping a historic comeback for the former president and a crushing defeat for his electoral rival, Vice President Kamala Harris. Upon waking up to the news, many American beauty entrepreneurs reacted with strong emotions—jubilation, sadness, fear
…
Rachel Brown·November 6, 2024·1 min read
The 30-second read
At 5:34 a.m. EST on Wednesday, the Associated Press called Wisconsin and the White House for Donald Trump, capping a historic comeback for the former president and a crushing defeat for his electoral rival, Vice President Kamala Harris. Upon waking up to the news, many American beauty entrepreneurs reacted with strong emotions—jubilation, sadness, fear or optimism. Some believe Trump’s policies will improve the economic climate they operate in, while others foresee disastrous personal and professional consequences.
To gain a better understanding of their concerns and hopes for the incoming administration, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 25 beauty entrepreneurs the following: What do you think the Trump presidency will mean for your business?
The players
3 mentionedBrand
Better Being
Founded1993
HQSalt Lake City, Utah, United States
Revenue Range$150M+
Funding StatusAcquired
Primary CategoryWellness
Top 3 GeographiesUnited States Global - 85+ countries
Top Channels / Retailers
Health and natural food stores
Specialty stores
Online retailers
Recognition
ISO-certified labs and cosmetic manufacturingNSF cGMP certified facilityCCOF organic certificationOrthodox Union Kosher certification
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand
Harry's
Continue reading
ENTREPRENEURSHIP
Lilac St. Brings In New CEO As It Eyes $20M In Sales
3 min · Emma Sandler
ENTREPRENEURSHIP
The War In Iran Is Straining Both Beauty Indies And Conglomerates
5 min · Taylor Bryant
ENTREPRENEURSHIP
The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein
2 min · Erica La Sala