Since the start of the pandemic, violence against Asian Americans has been on the rise. In San Francisco, there’s been a recent wave of racist assaults targeting elders in the Asian American community that’s caused injury and death. A native of Thailand who moved to the United States to help care for his grandchildren, 84-year-old Vicha Ratanapakdee was killed last month after being attacked in the city’s Anza Vista neighborhood. In New York City on Tuesday, a 52-year-old Asian American woman was shoved to the ground outside a bakery. In light of the heinous hate crimes and ongoing discrimination against Asian Americans, we ask 24 Asian American and Asian beauty entrepreneurs and executives: What should the beauty industry do to show support for Asian Americans and combat racism against them?