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TikTok's Shopify Play, Instagram's Livestream Lengthening And More Social Media News This Week

The sweet relief of a stupid TikTok video was definitely welcome this week, which saw new coronavirus restrictions in many parts of the world and anxiety building in the United States with the election a few days away. As the short-form video platform and other social media companies capture our attention, they continue to …
Cassandra Boler·October 30, 2020·2 min read
The 30-second read
The sweet relief of a stupid TikTok video was definitely welcome this week, which saw new coronavirus restrictions in many parts of the world and anxiety building in the United States with the election a few days away. As the short-form video platform and other social media companies capture our attention, they continue to figure out ways to monetize it. TikTok and WhatsApp are the latest to experiment with added commerce elements. Read about them and more in our latest wrap-up of recent social media developments.

While Facebook and Google are pausing political advertising as the election comes to a close, they’re not halting sponsored political content posted by social media creators. The divergent policies raise questions over what constitutes political advertising and how to govern it. The Federal Trade Commission requires social media influencers and creators to clearly label sponsored posts. The Federal Election Commission oversees political ads. Per FEC rules, paid political ads, online or otherwise, must include disclaimers to inform the public about the groups paying for them, but specific guidelines for social media influencer disclosure haven’t been issued. (TikTok, by the way, isn’t permitting political ads or creators touting paid political messages.) Learn more here.

Instagram is stretching the livestream limit from one to four hours. Live usage jumped over 70% during the pandemic, and the update is meant to help those who’ve had to pivot to virtual events. Additionally, at the end of livestreams, Instagram is inserting a “Live Now” section in IGTV to direct users to more live content and soon it will support archiving. Learn more here.

Facebook and Instagram have modified nudity policies to help stop discrimination against Black and plus-size creators. As Nosheen Iqbal details in The Guardian, the modification comes after Instagram was called out in August for taking down photos of plus-size model Nyome Nicholas-Williams’s body-confidence shoot. Many Black, plus-size and other creators from underrepresented groups reported treatment similar to Nicholas-Williams’s treatment. Thin, white creators haven’t faced such treatment. Discussing the policy change, a spokesperson for Instagram told The Guardian, “As we looked into this more closely, we realized it was an instance where our policy on breast squeezing wasn’t being correctly applied. Hearing Nyome’s feedback helped us understand where this policy was falling short, and how we could refine it.” Learn more here.

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