Having personally dealt with acne and hyperpigmentation, she’s put a product addressing them at the heart of a body care regime. Elise x Elisia kicked off on June 30 as a body care brand with a single product, $35 Papaya Glow Nectar Body Wash formulated with papaya enzymes, kojic acid and shea butter to help even, brighten, smooth and nourish skin.

Livingstone, who also leads beauty-focused brand agency Stoneway, says, “I wanted to make sure that we had a product that was effective, but still had that cool girl element to it.”

Elise x Elisia launched in 2019 with swimwear that would go on to be spotted on celebrities like Jordyn Woods and Addison Rae and featured in Forbes and Byrdie. For Livingstone, the brand was an outlet for creative expression, but, as it matured, her passion for fashion ebbed while her love of beauty flourished. She determined body care, a category that’s been hot of late in beauty, was a good entry point for Elise x Elisia’s transition to the industry.

“People are already dedicated to their skincare routines and color cosmetics would’ve required so much research,” she says. “I wanted to do something that I know every day people will use every day.”

According to market research firm Circana, sales of body sprays, serums, deodorants and hand soaps grew a double-digit percentage during the first quarter this year. Livingstone aims to expand Elise x Elisia’s collection to body scrubs, masks, oils and butters down the line. She says, “It’s definitely a skin first-type of brand with really, really good formulas, slow growth and high impact.”

One of the biggest lessons Livingstone took from building her swimwear brand is the importance of storytelling and emotional connection. “Swimwear is such a personal, confidence-driven category, and I realized that people don’t just buy a product, they buy into a feeling,” she says. “That insight is shaping everything with the body care brand. I’m being really intentional about how we show up visually, the mood we create and how the product fits into someone’s daily ritual.”

On its website, Elise x Elisia pronounces, “We formulate with purpose—targeting real concerns like hyperpigmentation, body acne, and uneven tone—while wrapping every product in an experience that feels elevated, clean, and indulgent.”

Livingstone handled the branding, including design and photography, via Stoneway, which she started last year. The agency primarily works with smaller brands without the budgets to hire big agencies. Elise x Elisia’s marketing was handled by Livingstone, too, with her two-person team. She estimates she saved around $8,000 to $10,000 by taking care of branding and marketing herself.

Leading up to its launch, Elise x Elisia amassed a 200-person waiting list. Its brand awareness strategy encompasses user-generated content and micro-influencer partnerships. The ultimate goal is to tap an in-house ambassador to create content. Ideally, the ambassador would represent Elise x Elisia’s core demographic of women 18 to 45 years old who live in bustling metropolises and are tuned in to pop culture and beauty ingredients.

Livingstone says, “She’s been heavily marketed to for like 20 years and maybe she wants to try something new.”

Elise x Elisia is considering experimenting with pop-up shops, press dinners and brand and wellness spa collaborations to get the word out. Livingstone’s fashion background could play a role in future merch. Her first idea? A bathrobe.

“What we’re seeing right now in campaigns and just overall beauty is it’s becoming a little bit more like fashion,” she says. “The drops are becoming very seasonal and, to keep people engaged, you have to know how to market differently, communicate differently, and that’s something that we are cognizant of, especially due to the fact that we have one product right now.”