Auraform, GroundingWell and BioVitta, for example, are selling grounding sheets for $100 to $150 that plug into the grounding hole in electrical sockets. According to search intelligence firm Spate, views on TikTok videos about grounding sheets have spiked 20.3% year-over-year. Additionally, grounding sheets receive 47,000 Google searches on average per month, a volume Spate characterizes as indicating high awareness.

Although the conditions of modernity have given renewed relevance to grounding and commodified it with beauty, wellness and home products like grounding sheets, it’s nothing new. Part of various cultures for centuries, it involves standing or walking outside barefoot. The idea behind grounding is that touching the ground connects the body to the electric charge of the earth and transfers electrons to it to realize a long list of health benefits, including improved pain management, sleep and wound healing and reduced inflammation and stress.

“By connecting intentionally with the earth’s negative ions, the charge of the earth draws out the positive ions and rebalances our electrical field through this kind of sacred connection that we’ve disconnected ourselves from through the advent of rubber-soled shoes and plastic flooring,” says Katelyn Lehman a psychologist and founder of Los Angeles mental wellness center Quantum Clinic. “So grounding or earthing is really the intentional reconnection with Mother Earth and that supports our balancing of our electromagnetic field.”

Cutting-edge wellness brand HigherDose’s infrared mats—$1,295 PEMF Mat and $699 PEMF Go Mat—are programmed with a frequency of 7.8 hertz to match the earth’s frequency and, per co-founder Lauren Berlingeri, hack “your brain and body into a grounded state.” She says, “With such an overstimulated population constantly on tech devices, there’s momentum around grounding. For many who don’t have access to nature, grounding products are essential components to their wellness routine.”

Going from mats and sheets to scents, brands are incorporating grounding notes in their fragrances and highlighting grounding-related attributes in marketing. In September, Cult Gaia introduced three fragrances priced at $228 each—Mast, Zan and Noor—it promoted as having a “balance of grounding elements and ethereal botanicals.” Last month, home fragrance brand B’alam released the $80 candle Sacred Roots inspired by the Mayan Sapodilla tree that it touted as representing “the sacred roots that bind us to the earth and ground us in nature and a sense of self.”

Contemporary consumer packaged goods brands drawing from the ancient Eastern medical systems Ayurveda and Traditional Chinese medicine (TCM) use plants and herbs to elicit grounding effects. The systems have long extolled the value of calming the nervous system and activating a parasympathetic response. TCM emphasizes nourishing “qi” or a person’s vital life energy.

TCM-focused women’s wellness brand Elix has teamed up with flower tea line The Qi on a $65 bundle with Bloom + Balance tea blends featuring ingredients like jujube fruit and rose with mind-calming properties associated with grounding. Elix also has the ingredients astragalus root, reishi mushroom and fu ling in its Daily Harmony tincture. Founder Lulu Ge says they can aid the body in adapting to stress.

She explains, “Healing happens when we’re in a relaxed, parasympathetic state. Grounding techniques help us tap into this ‘healing mode.’ In TCM, grounding taps into our earth element, helping us become more grounded, less reactive and less easily triggered. When we are grounded, we shift from scattered energy and reactivity to a more centered and balanced state where we can produce quality qi.”

In Ayurveda, grounding botanicals like vetiver, calamus and ashwagandha have been depended upon to pacify the nervous system and strengthen the body’s responses to stress, and they’re central to Ayurvedic topical preparations. Last month, Ayurvedic beauty and wellness brand Uma launched Pure Calm Wellness Essence Magnesium Oil Spray containing vetiver and magnesium for grounding and relaxation.

Wellness brands playing in the psychedelic-adjacent space have been getting into grounding, too. The Alchemist’s Kitchen, the New York City wellness destination embracing mind-altering plants, has launched the $68 Liquid Hapé Spray with native tobacco leaves and tree resins, among its several plant and herbal ingredients. It’s designed to be sprayed into the palms and then deeply inhaled for grounding and centering.

Allies Botanicals, a new tincture brand from Mathew Gerson, founder of sexual wellness brand Foria, and herbalist and TCM practitioner Ben Zappin, aims to guide people through psychedelics journeys. It’s starting with the $108 The Journey Collection with four tincture formulas: Centering, Grounding, Integrating and Sustaining.

Grounding’s formula, which has California poppy, kava kava, wood betony, Western pasqueflower and blue vervain rose, was developed to assist users in anchoring themselves following often disorienting psychedelic trips. Zappin says, “After these journeys, where insights can feel vast and emotions can run deep, it’s essential to come back to a stable center.”

While Quantum Clinic’s Lehman sees the draw of grounding sheets, sprays, mats and tinctures to soothe the cluttered and fretful mind, she cautions products aren’t generally the answer for achieving groundedness.

“There’s this implicit bias that so many of us subscribe to that there’s something out there that will make this thing that I’m experiencing or this discomfort, feel better,” she says. “To large degrees it can temporarily, but grounding represents a paradigm shift where we’re remembering our innate wholeness, we’re remembering our connection to all that is and vis-a-vis that implicit completeness or wholeness. Then, we’re allowing our body to kick in its own self-healing mechanisms.”