As the election draws nearer, it becomes ever-present in digital spheres. Social media networks, at the center of election middling in 2016, will undoubtedly be pivotal forces in shaping how the presidential campaign proceeds—and they’re trying to turn their influence a positive one. Facebook recently introduced a Voter Information Center to facilitate voter registration, and Twitter stepped up its fight against the noxious spread of misinformation about mail-in ballots.

More than half of humanity now use social media networks, and brands rely on them to grow their businesses. Most businesses don’t want to be involved with social media companies that cause the world to be a worse place, and the social media companies realize that. This week, we take note of moves they’re making to improve their operations and other social media developments of interest to beauty entrepreneurs.

Twitter isn’t the only platform attempting to remedy its harmful tendencies. Last month, Instagram debuted a pinned comment feature enabling users to highlight positive reactions and better moderate abusive replies. Instagram marketing platform Later points out brands can leverage this feature and shares four ways, including spotlighting testimonials, to do so. Learn more here.

This week, Pinterest announced updates to skin tone ranges, its inclusive beauty results search feature, and the addition of new brands to virtually shop and lipsticks to test digitally through augmented reality (AR) try-on. Pinterest explains, “These updates increase the discoverability of beauty products and tutorials personalized to individual skin tone, style, and preference.” Skin tone ranges are available in the United States, United Kingdom, Canada, Ireland, Australia and New Zealand for millions of beauty consumers on Pinterest. Pinterest also struck a partnership with video platform Vimeo. Brands can seamlessly publish high-impact social videos made on Vimeo Create to Pinterest. Get the details here.

LinkedIn doesn’t want to be overlooked. This week, the business-focused social media network shared a lengthy guide explaining why social media managers should spend time on LinkedIn, and how to tell brand stories on the platform and maximize followers on it. Download the guide here.

Last year, LaterCon, a free digital conference, drew 60,000 attendees interested in learning about the latest in social media. It’s returning this year on Sept. 23. Register here for a free ticket and catch replays from last year here.