ENTREPRENEURSHIP
In The Post-Girlboss Era, What Role Should A Brand Founder Play?
In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’ brands) but the second is about being a brand ambassador telling the story of the brand,
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Rachel Brown·October 31, 2022·1 min read
The 30-second read
In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’ brands) but the second is about being a brand ambassador telling the story of the brand, products, and customer.”
Inspired by the tweet, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 beauty entrepreneurs, executives, investors, consultants and other experts the following question: With the era of the girlboss ending, what role for and image of a founder, particularly a female founder, do you think will resonate with consumers?
The players
2 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand
Too Faced
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