Politics is coming to influencers whether they like it or not. In a BuzzFeed article published on Wednesday, reporter Stephanie McNeal posits, “For those influencers who would rather stay silent to avoid alienating people on either side of the political spectrum, the choice may soon be made for them. Followers are starting to notice which influencers are staying silent, and for many audiences it is a breaking point.” Lauryn Evarts Bosstick, creator of the lifestyle blog The Skinny Confidential, shut down  after former members of the group say it deleted comments about Ruth Bader Ginsburg following the Supreme Court justice’s death. Bosstick explains she closed the group that had around 60,000 members because negativity crept into it.

McNeal argues influencers’ attempts to be apolitical seem tone-deaf. “Influencers who continue to post their usual content without acknowledging the realities of this country face the risk of appearing so laughably out of touch that it renders anything else they have to say irrelevant,” she writes. To prove her point, McNeal conducted an admittedly unscientific poll via Instagram Stories of roughly 5,000 people. Three-fourths of them have unfollowed an influencer upon realizing the influencer didn’t agree with their political views. Nearly 80% asserted an influencer can’t remain relevant while staying out of politics and skipping discussions of current events. Almost 60% have unfollowed someone because they ignored politics, the election, Black Lives Matter or the pandemic. Read more of McNeal’s take here.

Prepare to get inspired and learn what makes pinning on Pinterest work at the free Pinterest Creators Festival on Oct. 15. In a recent announcement, Pinterest shares attendees will learn how to craft captivating stories and turn ideas into businesses. Hear from creators, entrepreneurs and editors, including journalist and author Elaine Welteroth, Schmidt’s Naturals founder Jaime Schmidt, costume designer June Ambrose and more. View the full speaker lineup and register to attend here.

Despite a ban still looming, TikTok is still ticking on in the U.S., and the platform is making updates to keep users safe and engaged with its product. Last week, TikTok cracked down on weight-loss ads promoting harmful body image. It’s partnering with the National Eating Disorder Association to redirect searches and hashtags for terms it deems detrimental to the organization’s helpline. On top of that initiative, TikTok introduced three new Deut options enabling users to collaborate more easily with other video creators. Learn more about the updates here.