ENTREPRENEURSHIP

Is The Men's Grooming Hype Bubble Bursting?

Last month, Unilever announced it sold a majority stake in Dollar Shave Club to Nexus Capital Management, and Reuters reported Carlyle has put Every Man Jack up for sale. Chronicling movements in men’s grooming, CPG Wire wrote, “It feels like the end of an era for the category…The men’s grooming category does …
Rachel Brown·November 16, 2023·1 min read
The 30-second read
Last month, Unilever announced it sold a majority stake in Dollar Shave Club to Nexus Capital Management, and Reuters reported Carlyle has put Every Man Jack up for sale. Chronicling movements in men’s grooming, CPG Wire wrote, “It feels like the end of an era for the category…The men’s grooming category does seem like a race to the bottom.” The consumer packaged goods news aggregator concluded that it doesn’t “foresee Carlyle, Unilever, or anyone finding meaningful profits there over a sustained period.”

Against the backdrop of developments in men’s grooming and perennial projections that the men’s category is on a skyward march, for this edition of our ongoing series posing questions relevant to indie beauty, we asked 16 founders and executives at brands in the men’s space the following questions: Do you think there’s a “race to the bottom” happening in men’s grooming? What challenges do you believe face the segment, and how can it overcome them?

The players

5 mentioned
Brand

Unilever

Brand

The Wires

Brand

Bubble

Founded2020
HQNew York, NY, United States
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

Dollar Shave Club