
Is The Men's Grooming Hype Bubble Bursting?
Against the backdrop of developments in men’s grooming and perennial projections that the men’s category is on a skyward march, for this edition of our ongoing series posing questions relevant to indie beauty, we asked 16 founders and executives at brands in the men’s space the following questions: Do you think there’s a “race to the bottom” happening in men’s grooming? What challenges do you believe face the segment, and how can it overcome them?
The players
5 mentionedUnilever

The Wires

Bubble

AS Beauty

Dollar Shave Club



