Instagram is pledging to do more to address deceptive influencer practices. The pledge comes on the heels of an investigation by a watchdog in the United Kingdom that discovered influencers are regularly not revealing connections to the products they’re shilling on the platform. To try to stop influencers from hiding affiliations, SocialMediaToday writer Andrew Hutchinson detailed Instagram is adding a prompt to verify whether they’ve obtained incentives to push the products they’re posting about and updating algorithms to detect promotional content. He advised, “If you run influencer promotions, it may be worth tightening up your processes, and ensuring you’re providing clarity on partnerships.” Click here to read more about how Instagram is tackling the non-disclosure issue.

For all their individuality, gen Z consumers seem as obsessed with fame as consumers from previous generations. Of course, the type of famous people they’re into is different. Instead of stars of the silver screen, they’re interested in TikTok personalities, and brands are taking that interest to the bank. Invisalign maker Align’s sales shot up 20% from last year, and CEO Joe Hogan credited TikTok star Charli D’Amelio as well as “Black-ish” actress Marsai Martin with raising the brand’s awareness and prodding teens to pick up its product. The company reported a 25.6% increase in teens using aligners. Although TikTok’s future in the U.S. remains uncertain, Invisalign’s success on it demonstrates why companies like Revlon and Procter & Gamble are investing in the platform. Read about Revlon’s new TikTok campaign here.

Could Instagram influencers make big bucks from badges? The social media network is testing a program that could allow them to. A group of 50,000 creators have been permitted to charge for badges on Instagram Live videos. In TechCrunch, Sarah Perez outlined the badges are priced at $0.99, $1.99 or $4.99. She mentioned Twitch, Facebook Live and YouTube already have monetized their badge systems. At the beginning of its badge test, Instagram is matching influencer earnings from the badges. Often described as a “tipping feature,” Ronne Brown, founder of Girl CEO, is one of first to experiment with the Instagram Live badge program, and Business Insider uncovered that she made $1,000 from it in a week. Learn more about badges here.