ENTREPRENEURSHIP

Indigenous Brand Founders On How The Beauty Industry Can Better Represent Their Communities And Stories

The beauty industry is working toward becoming more equitable for BIPOC-owned brands through accelerator and grant programs, but there's still a lot of work to do. And there are nuances when it comes to what efforts are effective to lift up different groups. As we celebrate Indigenous Peoples' Day, for this edition of …
Taylor Bryant·October 10, 2022·1 min read
The 30-second read
The beauty industry is working toward becoming more equitable for BIPOC-owned brands through accelerator and grant programs, but there’s still a lot of work to do. And there are nuances when it comes to what efforts are effective to lift up different groups.

As we celebrate Indigenous Peoples’ Day, for this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask eight Indigenous beauty entrepreneurs: How can the beauty industry better represent Indigenous communities and stories?

The players

2 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

Better Being

Founded1993
HQSalt Lake City, Utah, United States
Revenue Range$150M+
Funding StatusAcquired
Primary CategoryWellness
Top 3 GeographiesUnited States Global - 85+ countries
Top Channels / Retailers
Health and natural food stores
Specialty stores
Online retailers
Recognition
ISO-certified labs and cosmetic manufacturingNSF cGMP certified facilityCCOF organic certificationOrthodox Union Kosher certification