Outlined in a Feb. 22 Substack post, some of the changes she’s making to support the brand’s next growth phase include fewer meetings, skipping misaligned speaker events and podcasts, participating in intentional networking, building her presence as a thought leader and blocking off calendar slots for periods of deep focus.

“I can outwork just about anyone. But that only gets you so far,” she writes in the post. “I know (and have experienced) that working hard instead of smart for too long leads to burnout, and I don’t want to be the reason my company is held back from truly scalable growth that doesn’t rely entirely on the founders’ direct output.”

Inspired by Lo’s Substack post, for the latest edition of our No Stupid Questions series, we asked 17 founders the following: What are some ways you’re reprioritizing work as your brand scales?