CAPITAL

Here's How Emerging Beauty Brands Are Trying To Squeeze Dollars From Tight-Fisted Investors

Although the number of beauty industry deals is creeping up—investment bank Capstone Partners estimates they increased nearly 33% from last year to 57 year-to-date as of last month—the well for early-stage beauty brand funding remains pretty dry. In light of the difficulties emerging beauty brands face securing capital in the post-ZIRP environment, for …
Rachel Brown·December 15, 2024·1 min read
The 30-second read
Although the number of beauty industry deals is creeping up—investment bank Capstone Partners estimates they increased nearly 33% from last year to 57 year-to-date as of last month—the well for early-stage beauty brand funding remains pretty dry. In light of the difficulties emerging beauty brands face securing capital in the post-ZIRP environment, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 17 founders the following: What’s your approach to fundraising? How much are you trying to raise? Why should investors back your brand? What are the biggest challenges to raising money? How are you addressing them?

The players

3 mentioned
Brand

Too Faced

Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Investor

T Investment

Founded2021
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