“Requiring credible third-party eco-social certification of all major multinational supply chains would protect against the B Corp certification being misused by companies to hide these unsustainable and unjust corporate practices,” wrote David and Michael Bronner, CEO and president of Dr. Bronner’s, respectively, in a statement. “While some food, personal care and textile companies certified as B Corps do take responsibility and certify all major supply chains to credible eco-social certifications, including our esteemed partners at Patagonia, they are unfortunately a minority, and this is not required by B Lab, most glaringly in the case of large multinational companies and their enormous supply chains.”

Dr. Bronner’s’ move has sparked discussion about the role of B Corp certification. To dig into it, for this edition of our ongoing series posing questions relevant to indie beauty, we asked 11 brand founders and executives the following: What do you think of Dr. Bronner’s’ action and demand? Do you think B Corp makes a difference to consumers? How can B Corp and other certifications like it be relevant in today’s beauty market?