OpenAI is making an aggressive move into the health care arena with plans to launch ChatGPT Health. Announced on Jan. 7, it’s a version of the company’s wildly popular chatbot dedicated to all things health and wellness. Interested parties can sign up for the waitlist.

According to the announcement, ChatGPT Health has been designed in collaboration with physicians to “support, not replace, medical care” and isn’t “intended for diagnosis or treatment.” It’s likely that users will wield the tool to do just that and much more. ChatGPT Health promises to streamline health and wellness information by allowing the secure uploading and integration of medical records and inputs from wellness apps like Apple Health, Function Health and MyFitnessPal, providing a comprehensive picture of health.

Befitting the cutthroat AI arms race, OpenAI has competitors in the battle to become people’s one-stop shop for health and wellness assistance. Anthropic introduced Claude for Healthcare on Jan. 11, its own approach to a health care-focused chatbot offering tools and resources for health care providers, payers and patients.

As AI startups duke it out for health and wellness hegemony, brands have a unique opportunity to reach curious, highly motivated users seeking customized, actionable insights, as chatbots like ChatGPT and Claude increasingly surface products in their answers. At the same time, they are sorting through how best to leverage that opportunity, especially given the risks posed by large language models, which are prone to inaccuracies, a particularly perilous complication in health and wellness.

To make sense of the implications of AI’s advances in health and wellness, for the latest edition of our ongoing series exploring developments relevant to indie beauty, we asked 14 founders, doctors, executives and investors to share their takes on the launch of ChatGPT Health.