The biggest response came after she told the Wall Street Journal last month that she’s a “max three-hour mum” to her four kids on weekends. Instead of spending the entire day with them, after seeing them from 9 a.m. to noon, she moves on to other activities that “fill my cup.” She also doesn’t read school emails or engage in activities she considers “overparenting,” like cutting sandwiches into star shapes.

While acknowledging she has a host of nannies, housekeepers, a chief of staff and a chef, she said, “Women are drained and exhausted. And so to put upon yourself that every waking minute is oriented around your kids is not a way to live.”

Her comments quickly polarized social media, with supporters applauding her candor and detractors slamming her as selfish. Beauty Independent’s audience includes plenty of ambitious women founders with demanding schedules, and we were curious about their take on Grede’s three-hour-mum stance. So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 18 founders directly for their thoughts on it.