ENTREPRENEURSHIP
The Beauty Industry Needs To Do More To Confront Anti-Asian Racism
A year ago, after a wave of racist assaults targeting elderly Asian Americans, we touched base with Asian American and Asian beauty entrepreneurs and executives about what the beauty industry should be doing to show support for Asian Americans and combat the racism against them. It's with sadness and anger that we return
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Rachel Brown·February 11, 2022·1 min read
The 30-second read
A year ago, after a wave of racist assaults targeting elderly Asian Americans, we touched base with Asian American and Asian beauty entrepreneurs and executives about what the beauty industry should be doing to show support for Asian Americans and combat the racism against them. It’s with sadness and anger that we return to this subject.
In light of the horrid interruption of a Zoom call hosted by Tower 28 and Cocokind with racist imagery and messages, Juvia’s Place posting a makeup influencer video with an anti-Asian slur, which the brand removed and apologized for, and persistent violence against members of the AAPI community, we decided to check in with Asian American and Asian beauty entrepreneurs and executives again to ask: What should the beauty industry and brands within it be doing to continue working against anti-Asian racism?
The players
5 mentionedBrand
Cocokind
Founded2014
HQSan Francisco, California, United States
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand
Tower 28
Retailer
Target
Retailer
Target
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