ENTREPRENEURSHIP
Is Beauty Consumer Fatigue Setting In?
Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is beginning to diminish.” Reporting on Launchmetrics’ data, the publication Women’s Wear Daily determined, “Beauty consumer fatigue
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Rachel Brown·November 7, 2022·1 min read
The 30-second read
Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is beginning to diminish.” Reporting on Launchmetrics’ data, the publication Women’s Wear Daily determined, “Beauty consumer fatigue is hitting.”
Prompted by the online search data, for this edition of our ongoing series posing questions relevant to indie beauty, we asked 20 beauty entrepreneurs, executives, investors, consultants and other experts the following questions: Do you feel beauty consumer fatigue is hitting? Why or why not? What do you believe brands should be doing given the online search trends and a possibility that consumers’ appetite for beauty content is ebbing?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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