ENTREPRENEURSHIP
What Beauty Brand Founders Think About Retailers Destroying Returned Merchandise
By picking up on Ulta Beauty employee Bianca Ann Levinson's viral TikTok video showing the retailer's practice of destroying or “damaging out” returned beauty products, the publication Dazed stirred a heated discussion in the beauty industry about how to properly treat returned merchandise. The discussion was continued on the Instagram account of anonymous beauty
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Alice Mroczkowski·April 30, 2020·1 min read
The 30-second read
By picking up on Ulta Beauty employee Bianca Ann Levinson’s viral TikTok video showing the retailer’s practice of destroying or “damaging out” returned beauty products, the publication Dazed stirred a heated discussion in the beauty industry about how to properly treat returned merchandise. The discussion was continued on the Instagram account of anonymous beauty industry watchdog Estée Laundry, where beauty brands brought up that the costs of demolished returned products are passed onto them.
We decided to further explore the issue of “damaging out” by asking 11 beauty entrepreneurs: What are the implications for beauty brands of this retail practice, and what alternatives do you think should be considered?
The players
3 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Retailer
Ulta Beauty
Retailer
Ulta Beauty
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