In the first installment of this part of the series, we explored the survey insights from brands that have never sold on Amazon or that previously sold on Amazon and stopped. In the second installment, we reviewed the experiences of small brands currently selling on Amazon. We defined small brands as brands with revenues less than $500,000. Now, we wrap the fourth part of the series up by investigating the experiences of large brands with revenues of $500,000 or greater that sell on the platform.

Read the rest of our Beauty On Amazon series for stories on Amazon’s beauty push in Part 1, the interfaces brands use to sell on Amazon in Part 2, advertising options on the platform in Part 3, the reasons why many brands avoid the giant e-tailer in Part 4A, and small brands’ experiences on Amazon in Part 4B.