ENTREPRENEURSHIP
American Beauty Brands Rethink International Expansion Strategies Amid Trump's Trade War
President Donald Trump's immigration, tariff and foreign policies have spiked Americans' anxiety about traveling abroad, and cooled visits from travelers abroad into the United States. They're not the only ones. Businesses are changing their views on journeying to international markets.
To get a sense of those changes in the beauty industry,
…
Rachel Brown·April 16, 2025·1 min read
The 30-second read
President Donald Trump’s immigration, tariff and foreign policies have spiked Americans’ anxiety about traveling abroad, and cooled visits from travelers abroad into the United States. They’re not the only ones. Businesses are changing their views on journeying to international markets.
To get a sense of those changes in the beauty industry, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 beauty brand founders, executives and consultants the following questions: Going into this year, what was your approach to international distribution? Have you adjusted that approach?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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