Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in connection with packaging, among other sustainability verbiage changes. In light of the magazine’s decisions, we asked 37 beauty brand founders and executives the following questions: What sustainability buzzwords do you think have issues?