We were curious if investors and other decision makers in the beauty ecosystem, including brand founders and manufacturers, agree with the CEO’s thesis about what’s driving fast beauty’s hyperconsumerism.

So, for this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 24 of them the following: If, in your judgement, there’s been a “rise in fast beauty’s hyperconsumerism,” what are the reasons for it, and what should the beauty industry be doing about it?