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Beauty Insiders Offer Brand Renovation Tips For Gregg Renfrew’s Beautycounter Rebuild
Gregg Renfrew, who launched Beautycounter in 2013, has bought the clean beauty direct seller out of foreclosure and plans to create a new entity with its name and assets. The Carlyle Group, the private equity firm that acquired a majority stake in Beautycounter in 2021, when the brand was valued at $1
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Rachel Brown·April 29, 2024·1 min read
The 30-second read
Gregg Renfrew, who launched Beautycounter in 2013, has bought the clean beauty direct seller out of foreclosure and plans to create a new entity with its name and assets. The Carlyle Group, the private equity firm that acquired a majority stake in Beautycounter in 2021, when the brand was valued at $1 billion, said in a statement that it exited the business after it lost ground for three years.
As Renfrew readies Beautycounter for a reemergence, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 17 beauty entrepreneurs, executives and consultants the following questions: If she asked you for advice, what would you tell Renfrew about reimagining Beautycounter in a way that’s relevant to consumers today?
The players
2 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand
Beautycounter
Founded2013
HQSanta Monica, California, United States
Revenue Range$150M+
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