SKIN

Should Kids Be Legally Barred From Buying Adult Skincare?

Alex Lee, a member of the California Assembly, has introduced a revised version of a bill that, if passed, would ban the sale of anti-aging skincare products with harsh ingredients to people under the age of 18 in the state. Specifically, the bill names vitamins A and C, and alpha hydroxy acids …
Rachel Brown·March 20, 2025·2 min read
The 30-second read
Alex Lee, a member of the California Assembly, has introduced a revised version of a bill that, if passed, would ban the sale of anti-aging skincare products with harsh ingredients to people under the age of 18 in the state. Specifically, the bill names vitamins A and C, and alpha hydroxy acids as among harsh ingredients in skincare products it seeks to get out of the hands of children.

In an Instagram post, Lee said, “Kids have more sensitive skin than adults. These powerful active ingredients can be harmful, causing issues like skin irritation and increased sun damage. And, clearly, it’s a ridiculous paradox that kids need anti-aging products in the first place, they’re kids.”

An earlier version of the bill failed last year, but there’s been increased activity from retailers, brands and jurisdictions sounding the alarm about kids and potent skincare. Swedish pharmacy chain Apotek Hjärtat has placed a minimum age limit of 15 years old for purchases of skincare products with active ingredients without parental consent, and Connecticut attorney general William Tong has warned parents to exercise caution around anti-aging products marketed to children.

In light of the momentum for steps to prevent kids from obtaining adult skincare, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 15 beauty entrepreneurs and executives the following: Do you think age-gating should be legally mandated for skincare purchases? What alternative solutions, if any, should be pursued inside and outside of the beauty industry?

The players

2 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

Under Your Skin

Founded2020
HQNew York, NY, USA
Revenue Range$5M–$10M
Funding StatusSeed
Primary CategoryHair
Hero SKUs
Density Shampoo
Density Drops
Dry Shampoo
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