Looking beyond lip balm, Saporta plans to extend Brotege’s product portfolio over the next year with the same irreverent attitude, proclivity for cheeky names and under-$40 price tag. It’s a good thing that he has a solid relationship with his contract manufacturer, Spa de Soleil in Burbank, Calif., who’s “held my hand through a lot of the development process,” he says.

Shock Therapy, a caffeine- and menthol-infused face wash, is among products in the works. Saporta says, “The goal of it is to kick your butt in the morning, especially to cure a hangover when you feel like you just can’t get that tired feeling off your face.”

Crash Pads toner pads are another item in the pipeline. They’re textured on one side to remove oil and dirt and deposited with peptides on the other side to moisturize. In addition, there’s a heavier-duty face cream packed with collagen and retinol for overnight skin recovery called Night Train. A forthcoming peptide-infused eye serum named Evil Eye is likely to be Brotege’s most expensive product on a per-ounce basis.

For customers who’ve requested higher protection than the SPF 15 in the brand’s original moisturizer, Brotege is responding with an SPF 30 version of Good Boy Protection. Moving into wellness, it’s concocted a nootropic-style, caffeinated gum dubbed Fiend. Supplements are another potential category.

Saporta says, “I think about what are the products that I need and I use on a regular basis, and I want to make those available for guys.”

As a startup entrepreneur, he’s picking up tips from Liquid Death’s disruption of the bottled-water industry and from his wife Erin Fetherston’s experience in designing fashion and interiors. And he’s been checking out conferences covering e-commerce, artificial intelligence, cosmetic chemistry and other topics.

For instance, he’s learned “just how important it is to pay attention to your cost of goods,” he says. “You have to find the balance. Maybe you’re not going to use the latest high-tech ingredients, but you’re still going to deliver something with good quality.”

Saporta is also navigating the crossover from music to skincare. So far, the breakout hockey romance “Off Campus” using Cobra Starship’s 2009 hit “Good Girls Go Bad” hasn’t boosted Brotege sales. “The demo for Cobra Starship was more skewed female,” reasons Saporta. “With Brotege, I’m trying to help guys.”

Brotege has been connecting with potential male customers by bringing tubes of the face cream to music festivals, underwriting ticket giveaways to the Vans Warped Tour, holding a photo shoot at an MMA gym and filming social media videos with Fall Out Boy bassist Pete Wentz and Dude Wipes CEO Sean Riley.

The brand managed to lock in 424 people for its Founders Club, where fans who support it early can get a lifetime discount along with special Zoom calls and swag sent every quarter. Plus, some 2,000 people have signed up for the $19.99 monthly subscription, although Saporta would’ve loved that number to be closer to 10,000.

To get the product into more hands, Brotege is distributing eco-friendly paper-based samples. Launching on TikTok Shop in June should provide another revenue channel. The lip balm in particular could translate well in TikTok videos.

Saporta says, “You want to flood the zone with a lot of content from different people because you don’t know who’s going to need to use your product.”