Last week, Modern Retail broke the news that Glossier laid off over 80 employees, about a third of its workforce. The one-time millennial “it girl” brand, which raised $80 million series E funding in 2021 at a valuation of $1.8 billion, seems to have lost its unicorn magic. While it may yet turn things around, Glossier’s fall from favor holds many lessons for emerging beauty brands looking to avoid its current fate. So, in this edition of our ongoing series posing questions relevant to indie beauty, we asked 15 investors, executives and consultants: What should emerging beauty brands learn from Glossier’s struggles?