As interest in fragrance has grown, so have decanting options from sites such as Scent Split, Surrender to Choice, Scents Angel, DecantX, Parfums de France, Decant Heaven and Scent Decant. On Scent Decant, a 1-ml. vial of Francis Kurkdjian Paris Baccarat Rouge 540 by Maison Francis Kurkdjian is priced at $5.99. On the brand’s official website, it’s $335 for an almost 71-ml. size. On Scent Split, a 1-ml. sample of Parfums de Marly’s Delina is $7.99. On the brand’s site, a 75-ml. bottle of the fragrance is $390.

According to data from Charm.io provided to the publication Women’s Wear Daily, 13- to 17-year-old fragrance lovers are flocking to sites like Decant Haven offering decants and samples. The e-commerce analytics platform finds that 15% of Decant Heaven’s social media followers are within the teenage age range. The desire for decants has trickled down to individual content creators on TikTok, who are divvying out portions of perfumes from their personal collections for fragrance-curious consumers.

Speaking to WWD, Alex Nisenzon, founder and CEO of Charm.io, said, “When we analyze fragrance brands that are popular among younger shoppers, what stands out is their ability to deliver accessible luxury. Most teenagers don’t have the budget for luxury perfumes, but they still crave that elevated experience.”

To further the decanting discussion, for this edition of our ongoing series posing questions relevant to indie beauty, we asked 10 fragrance entrepreneurs, executives and consultants the following: What are the pros and cons of the business of scent decanting? What’s your experience with decanting? How should fragrance sampling evolve? Are you trying anything that you’ve found successful?