CAPITAL
As Fintech Recalibrates, Brands Share Their Experiences With CPG Lenders Born In DTC Boom Times
Earlier this year, reports circulated that Ampla, a lender to consumer brands, was struggling financially and looking to sell. Ampla's struggles succeeded CircleUp ending its consumer brand lending practice and being acquired by financial data and intelligence platform Brightflow AI last year. Another one-time player in the consumer brand lending business, Amazon
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Rachel Brown·August 28, 2024·1 min read
The 30-second read
Earlier this year, reports circulated that Ampla, a lender to consumer brands, was struggling financially and looking to sell. Ampla’s struggles succeeded CircleUp ending its consumer brand lending practice and being acquired by financial data and intelligence platform Brightflow AI last year. Another one-time player in the consumer brand lending business, Amazon has quietly exited the alternative capital ranks. Remaining players are increasingly tightening their lending requirements.
Amid the shifts in the financial technology segment, we decided to check in with beauty and wellness brands about the impacts they’re having on business. For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked a dozen brands the following: What’s your experience with lenders such as Ampla, Settle, CircleUp, Amazon, Wayflyer and more? What lessons from your experience guide your debt strategies going forward? How have the struggles some of the lenders are facing affected or will affect the consumer brand landscape?
The players
3 mentionedBrand
Too Faced
Brand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Retailer
Amazon
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