…What we need is not awareness, what we need is a cure. What we need are resources for underserved communities, what we need are new treatment options, longer lasting treatment options, new technologies, new ideas. Our doctors are doing the best they can with what they have. Finding new treatments takes time and money.”

We were curious if other beauty and wellness entrepreneurs agreed with Besteman’s assessment of Breast Cancer Awareness Month and companies’ involvement in it. So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 10 of them the following questions: Thirty-seven years into Breast Cancer Awareness Month, what’s your take on companies’ efforts during it? How should those efforts change, and what should the beauty industry do to make those changes happen?