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Are Certifications Worthwhile?

In a recent Instagram post, Fat and the Moon shared that it's decided not to become a certified B Corp. The indie brand explained, “While paying to play is a part of business, we’ve started to deeply question the necessity of certifications for us to communicate our commitment to our …
Rachel Brown·May 14, 2024·1 min read
The 30-second read
In a recent Instagram post, Fat and the Moon shared that it’s decided not to become a certified B Corp. The indie brand explained, “While paying to play is a part of business, we’ve started to deeply question the necessity of certifications for us to communicate our commitment to our values. It’s no small investment, in terms of time and money, for a small business like ours to get a certification. We would much rather take the time and energy certifications that require and put it directly into our business to support the real deal enactment of our values.”

Fat and the Moon’s decision got us thinking about the value of certifications to consumers and brands, particularly smaller brands on tight budgets. With that in mind, for the latest edition of our ongoing series posing questions relevant to indie brands, we asked 20 brand founders and executives the following question: Do you think certifications are worth the time and money they take to get?

The players

1 mentioned
Investor

T Investment

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