CAPITAL
All The Ways Emerging Beauty Brands Fund Their Businesses
Among direct-to-consumer brands, there's a lot of talk of technology stacks or all the different tools used to run e-commerce and digital consumer interactions, but financial stacks or all the different mechanisms brands depend on to fund their businesses from revenue-based e-commerce financing options to personal savings are as or more important than tech
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Rachel Brown·February 20, 2024·1 min read
The 30-second read
Among direct-to-consumer brands, there’s a lot of talk of technology stacks or all the different tools used to run e-commerce and digital consumer interactions, but financial stacks or all the different mechanisms brands depend on to fund their businesses from revenue-based e-commerce financing options to personal savings are as or more important than tech stacks.
To provide an understanding of how brands assemble their financial stacks, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 beauty entrepreneurs the following questions: What different ways have you funded your business? Is there anything you would change about how you’ve put together funding if you could?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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