
Ulta Beauty, Cos Bar, C.O. Bigelow, Bluemercury And More Weigh In On The State of Beauty Retail Today
Brick-and-mortar traffic is returning to pre-pandemic levels, and store openings are outpacing store closures. Retailers are refining their digital and omnichannel offerings to serve customers at every touchpoint. Still, consumer behavior has been transformed amid the pandemic and undoubtedly isn’t finished evolving. As we wade into a future in which coronavirus could become a chronic challenge, retailers continue to face uncertainty.
Against the backdrop of the shifting retail landscape, for the latest edition in our series posing questions relevant to indie beauty, we decided to ask 13 retailers the following question: What do you think about the state of beauty retail today?
The players
5 mentionedAS Beauty

Cos Bar

Too Faced

Bluemercury

Ulta Beauty



