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Ulta Beauty, Cos Bar, C.O. Bigelow, Bluemercury And More Weigh In On The State of Beauty Retail Today

Following a blockbuster 2021 that saw retail sales soar higher than they had in over two decades, it seems retail's rebound is in full swing. Brick-and-mortar traffic is returning to pre-pandemic levels, and store openings are outpacing store closures. Retailers are refining their digital and omnichannel offerings to serve customers at every …
Erica La Sala·April 14, 2022·1 min read
The 30-second read
Following a blockbuster 2021 that saw retail sales soar higher than they had in over two decades, it seems retail’s rebound is in full swing.

Brick-and-mortar traffic is returning to pre-pandemic levels, and store openings are outpacing store closures. Retailers are refining their digital and omnichannel offerings to serve customers at every touchpoint. Still, consumer behavior has been transformed amid the pandemic and undoubtedly isn’t finished evolving. As we wade into a future in which coronavirus could become a chronic challenge, retailers continue to face uncertainty.

Against the backdrop of the shifting retail landscape, for the latest edition in our series posing questions relevant to indie beauty, we decided to ask 13 retailers the following question: What do you think about the state of beauty retail today?

The players

5 mentioned
Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Brand

Cos Bar

Founded2004
Brand

Too Faced

Retailer

Bluemercury

OwnershipMacy's Inc.
TypeSpecialty Retail
Retailer

Ulta Beauty