ENTREPRENEURSHIP
Stagnation Or Evolution?: The Fierce Debate Over Beauty's Sputtering Ingredient Innovation
Beauty industry insiders have been chewing and stewing over ingredient innovation stagnation. In a recent piece in the publication Happi, for example, Akshay Talati, chief innovation officer at Supergoop, and marketer Maya Sarin address this concern. They argue that what's happening is refinement over reinvention, and there's progress being made in regenerative
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Rachel Brown·February 20, 2025·1 min read
The 30-second read
Beauty industry insiders have been chewing and stewing over ingredient innovation stagnation. In a recent piece in the publication Happi, for example, Akshay Talati, chief innovation officer at Supergoop, and marketer Maya Sarin address this concern. They argue that what’s happening is refinement over reinvention, and there’s progress being made in regenerative medicine, personalization, artificial intelligence trendspotting and longevity.
To explore whether others agree with Talati and Sarin’s take, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 beauty manufacturers, cosmetic chemists and consultants the following: How do you characterize the state of ingredient advancement or lack thereof in beauty today? What are the causes of that state? Are there any specific ingredients or classes of ingredients you think will be genuine breakthroughs?
The players
1 mentionedBrand
AS Beauty
Founded2019
HQNew York, New York, United States
Revenue Range$150M+
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