BLUEMERCURY

The Beauty of Caring

“This brand’s highly nourishing, conscious formulas come in luxe glass packaging and make caring for yourself and the environment easy. Small batch production, eco-friendly materials and botanical ingredients allow you to make an environmental difference without sacrificing efficacy. Their microalgae biotech ingredients offer powerful benefits sourced from nature to treat and protect your skin. All of the brand’s formulas are super elegant and feel good on the skin.”

Fré Skincare

“I love the Protect Me Mineral SPF 30 Moisturizer, which absorbs so nicely that you wouldn’t realize it’s a mineral formula unless you looked at the ingredients. The brand has been able to achieve a truly universal SPF that provides weightless hydration without leaving an unwanted white cast. The entire line revolves around the idea of sun protection and sun-damage repair. Their decision to use the term ‘well-aging’ instead of ‘anti-aging’ is also a refreshing take on beauty.”

Mark Los Angeles

“The brand’s use of patent-pending transdermal flavosomes is really exciting. The brand is using this advanced liposomal delivery system to enhance the stability and efficacy of flavonoids in their products, delivering top-notch results to their customers. The brand’s look and feel are also super elevated and provide a minimalist approach to skincare while promising impactful results.”

Bur Bur

“I’m so excited to see what is next from this brand. Their Growing Season botanical hair treatment oil is so luscious, and I love the use of burdock oil to promote hair growth and soothe scalp irritation. It’s so special that the brand team is sharing their grandmother’s DIY hair treatment with the beauty community. Testing this oil on my dry styled hair, I was pleasantly surprised by the immediate improvement to my hair’s moisture and shine.”

Sisterly “I loved discovering the women-founded brand, Sisterly, which caters to women’s health. It is obvious how much time and research was put into the nutritional supplement. It can be overwhelming to find consciously formulated and trusted supplement brands. Sisterly makes that easy by offering 24 essential nutrients that are scientifically formulated for the female body in each supplement.

R&R Skincare “I was instantly drawn to R&R Skincare’s products and brand history. Every product within their collection is ethically sourced with love from their privately owned processing facility in Ghana. My personal favorite product is the Serene Shea Body Oil, which not only nourishes the skin, but also smells amazing.”

The Handmade Soap Company

“The Handmade Soap Company offers four signature fragrances that are made from certified natural ingredients and are handmade in Ireland. Each fragrance family has a special inspirational message written by the founder, Donagh Quigley. Closing your eyes while smelling each scent and hearing his inspiration offers you a whole new appreciation for each and every fragrance note. I love how curated and intentional the Handmade Soap Company is with their collection.”

IPSY

Maison Matine Fragrances

“I was immediately drawn to these French fragrances because the branding felt authentic with unique artwork on each scent and recyclable packaging. My favorite was Hasard Bazar, which had a soft woody composition.”

AHAL

“In an industry so saturated with repetitive active ingredients, it was refreshing to learn more about the ancestral ingredients included in AHAL’s skincare products such as cempasúchil in the Tonic Mist and tepezcochuite in the Mask & Scrub. We’re always eager to educate our members on natural ingredients and their benefits, so I’m looking forward to testing these products.”

Mark Los Angeles

“Aside from their aesthetically designed brand, I was blown away by the clinical results from this new plant-powered skincare collection. Unique ingredients backed by clinicals plus impressive before and after photos makes the E.Q. Rescue Serum one to watch. Efficacious prestige collections like Mark are a valuable addition to our celebrity-curated Iconbox assortments.”

C.O. BIGELOW

Sisterly

“This brand from Ireland really stood out with their powder supplement packets made specifically for women. One packet takes the place of at least seven vitamin/mineral tablets and are especially great for traveling or taking along on your commute. I love how Sisterly breaks down what results you should expect to see and feel within two weeks, one month, two months, etc. The powder has a mild taste, is sugar free and can easily be mixed with water or juice. We did the math, and this is definitely more cost effective than purchasing seven-plus separate bottles of vitamins to meet your daily needs.”

Biostrips

“We were on the hunt for new supplements and came across Biostrips, a woman-owned brand that removes most of the fillers generally found in gummies, pills and capsules by formulating their vitamins in strip form (think Listerine strips, but they’re vitamins). The strip dissolves on the tongue so no water is needed. These are great for when you’re on the go.

I immediately sampled the Clean Energy strip, which boosts energy and focus, and I found that they worked without a caffeine crash or jitters. The packaging is cute and small, very easy to toss in a bag. I look forward to trying their other formulas.”

Dr. Ankerstjerne

“This family-owned, doctor-formulated brand has only five products, and they love to keep the assortment minimal. Rather than create new products every year, they will tweak a current product formula to improve it, if necessary, to keep up with new ingredients or customer requests.

Both the Superfood Multipurpose Vitamin Face Gel and Anti-Age Night Cream Rich stood out to us. The Face Gel is packed with vitamins and has a lightweight texture that oily/combo skin types will love, especially in the summer. It leaves the skin with a glow without being shiny. The texture of the Night Cream is rich, without feeling greasy or heavy on the skin. Someone with dry skin could easily wear it during the day. It also leaves a nice glow to the skin that looks like it comes from within.”

KULT

Miss Kay Eau De Parfum

“These eau de parfums are made in Italy at great price points and with fun packaging. They’re also not body mists and have no dupes. I love that they called out that all of their fragrances are original and not copies of other scents—so refreshing to hear. Speaking about fragrance in terms of ‘vibes’ is a fun way to differentiate themselves, especially for the very young demographic they are going after.”

Mark Los Angeles

“What an innovative skincare concept from a true scientist. Meeting founder Mark Menning, PhD and learning about his HIV work and how he relates it back to plant-based skincare was fascinating. The skincare products were beautiful and based on plant flavonoids EGCG, which previously could not be used to penetrate the skin. I think we will see more brands in the plant-active skincare space at all price points. I might know of another launching early next year!”

Fré Skincare

“Fré understand that mineral sunscreen is the best way to protect your skin from sun damage and avoid putting harmful chemicals on your skin. Fré’s many formats of sunscreen create a physical barrier to the sun’s harmful rays and feel like nothing on your skin. Their non-sunscreen skincare is top notch, and I enjoyed talking to the founder and understanding the unique distribution strategy.”

Biostrips and Sisterly

“Supplements are certainly getting a makeover. The two innovative brands that are changing how we take vitamins are Sisterly and Biostrips. Biostrips taste surprisingly delicious and are a lot easier than swallowing a pill. There are four flavors—essentials, beauty, well-being and hormonal health—and each is travel friendly.

Sisterly, on the other hand, has one product called the Elevator, which is your daily multi-vitamin on steroids. One small packet claims to support energy, metabolism, immunity, hormonal rebalancing and skin and hair health. Like the name, Sisterly focuses solely on women’s health. I might just have to become a subscriber myself.”

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