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Pamela Anderson's Makeup-Free Paris Fashion Week Romp: A Bold Statement For Beauty Industry Change Or Just A Blip?

In A “Get Ready With Me” video for the publication Vogue France capturing Pamela Anderson before she attended the Vivienne Westwood show on Sept. 30 during Paris Fashion Week, the actress and model explains her decision to forgo makeup for the event is both very personal and very public. She characterizes herself as …
Rachel Brown·October 9, 2023·2 min read
The 30-second read
In A “Get Ready With Me” video for the publication Vogue France capturing Pamela Anderson before she attended the Vivienne Westwood show on Sept. 30 during Paris Fashion Week, the actress and model explains her decision to forgo makeup for the event is both very personal and very public. She characterizes herself as a “little rebellious” and simply “not into the makeup look right now.” She says, “I don’t want to compete with the clothes. I’m not trying to be the prettiest girl in the room.”

Anderson goes on to place her decision in the context of beauty standards and her station as a celebrity. “You kind of have to challenge beauty sometimes. You know, if we all chase youth or we’re chasing our idea of what beauty is in fashion magazines and everything, we’re only going to be disappointed or maybe a little bit sad,” she says in the video, adding, “I also feel as a woman and as a woman of my age and a woman in the public eye, I just kind of think it’s also your job to be model of everything, just all sorts of choices.”

For our ongoing series posing questions relevant to indie beauty, we wanted to dig a bit deeper into the impact of Anderson’s makeup-free moment. We asked 15 beauty entrepreneurs and executives the following questions: What do you think 56-year-old Anderson’s decision not to wear makeup to Paris Fashion Week says about and means for the beauty industry? How do you see the business of makeup for mature women evolving to meet the needs of contemporary customers for it?

The players

3 mentioned
Brand

Momentous

Brand

Deeper

Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+