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Caught In The Crossfire: Where Brands Stand With Thirteen Lune Amid The Inclusive Retailer's Legal Battle

Beauty journalist and “Gloss Angeles” podcast co-host Kirbie Johnson broke the news last week on her Substack “Ahead of the Kirb” of a lawsuit filed by Thirteen Lune investors Beauty Generations Fund and Relevance Capital against Thirteen Lune co-founder Nyakio Grieco, the retailer's new ownership (SNR Capital, a financial …
Rachel Brown·April 1, 2025·2 min read
The 30-second read
Beauty journalist and “Gloss Angeles” podcast co-host Kirbie Johnson broke the news last week on her Substack “Ahead of the Kirb” of a lawsuit filed by Thirteen Lune investors Beauty Generations Fund and Relevance Capital against Thirteen Lune co-founder Nyakio Grieco, the retailer’s new ownership (SNR Capital, a financial firm associated with distributor The PCA Companies, and its principals Conor Riley and Piyush Golia), Jay Lundy, managing director at NAACP Capital, and Sonoran Capital Advisors, a firm that led Thirteen Lune through an assignment for the benefit of creditors or ABC process, which is an alternative to bankruptcy.

The lawsuit accuses the defendants of failing to provide financial transparency related to the ABC process and Grieco of embezzling over $165,000 from Thirteen Lune for personal expenses between January and June 2024. Grieco adamantly denies she embezzled from Thirteen Lune and maintains her expenses were approved by former management. The lawsuit states Grieco was installed as the CEO of Thirteen Lune by SNR Capital, a role formerly held by co-founder Patrick Herning, who exited the business last year.

Brands are caught in the crosshairs of the legal battle over Thirteen Lune. Because SNR Capital vowed to mend its relationship with brands upon its takeover of the retailer, we decided to check in with them to see how that’s going. So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked brands the following questions: Are or were you owed money by Thirteen Lune? Have you been paid any or all of it by the new ownership? What should Grieco’s role be going forward? Are there lessons you’ve learned or that you think the beauty industry should be aware of from this ordeal?

We distributed the questions to 60-plus brands and heard back from nearly 20, including eight that sent the below answers, three others owed money by Thirteen Lune and one other compensated for an amount the retailer previously owed it. The outreach turned up at least three brands listed on Thirteen Lune’s website that appear to have closed (Guaia Madre, Mintty Makeup and LipLoveLine). In the past, we reported on the closures of Mora Cosmetics and The Established, brands that had been carried by Thirteen Lune. Meanwhile, the retailer continues to strike partnerships with brands and has launched Toty, the skincare and sun care brand linked to Sofia Vergara.

The players

5 mentioned
Brand

Thirteen Lune

Brand

AS Beauty

Founded2019
HQNew York, New York, United States
Revenue Range$150M+
Retailer

Thirteen Lune

TypeSpecialty Retail
Investor

The PCA Companies

Founded1993
HQ<UNKNOWN>
Investor

SNR Capital

TypePrivate Equity
Portfolio
Highlights
Thirteen Lune
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