
Caught In The Crossfire: Where Brands Stand With Thirteen Lune Amid The Inclusive Retailer's Legal Battle
The lawsuit accuses the defendants of failing to provide financial transparency related to the ABC process and Grieco of embezzling over $165,000 from Thirteen Lune for personal expenses between January and June 2024. Grieco adamantly denies she embezzled from Thirteen Lune and maintains her expenses were approved by former management. The lawsuit states Grieco was installed as the CEO of Thirteen Lune by SNR Capital, a role formerly held by co-founder Patrick Herning, who exited the business last year.
Brands are caught in the crosshairs of the legal battle over Thirteen Lune. Because SNR Capital vowed to mend its relationship with brands upon its takeover of the retailer, we decided to check in with them to see how that’s going. So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked brands the following questions: Are or were you owed money by Thirteen Lune? Have you been paid any or all of it by the new ownership? What should Grieco’s role be going forward? Are there lessons you’ve learned or that you think the beauty industry should be aware of from this ordeal?
We distributed the questions to 60-plus brands and heard back from nearly 20, including eight that sent the below answers, three others owed money by Thirteen Lune and one other compensated for an amount the retailer previously owed it. The outreach turned up at least three brands listed on Thirteen Lune’s website that appear to have closed (Guaia Madre, Mintty Makeup and LipLoveLine). In the past, we reported on the closures of Mora Cosmetics and The Established, brands that had been carried by Thirteen Lune. Meanwhile, the retailer continues to strike partnerships with brands and has launched Toty, the skincare and sun care brand linked to Sofia Vergara.
The players
5 mentionedThirteen Lune

AS Beauty

Thirteen Lune

The PCA Companies

SNR Capital



