Acquired by billionaire Ron Perelman in 1985 and currently led by his daughter Debra Perelman, who became CEO in 2018, Revlon has been plagued by a myriad of problems stemming from branding, marketing, merchandising and financial missteps, including an infamous 2020 gaffe involving Citibank paying off an almost $900 million loan that wasn’t due until 2023.

To get insights from beauty industry insiders and advisors about Revlon’s past stumbles and its future potential, we asked 10 of them the following questions: Do you think Revlon is worth saving? Why do you think it’s been stumbling? Do you believe it can recover? What should other makeup brands, particularly older ones, learn from Revlon’s situation? What would you do if you were at the helm of Revlon?