QVC

Jes Rhoads, senior business development manager for beauty

Wonderblush

“Lip oils have been my latest obsession. I thought the La Laque Tinted Lip Oil by Wonderblush was an incredible product infused with jojoba oil, which makes your lips feel hydrated and plump without the stickiness. The packaging is also very elegant and elevated, which would make anyone turn their heads when it’s taken out of a purse. I paired this with Le Rouge Lipstick, and it was a perfect match.”

Veriphy

“I love a good skincare routine. I love it even more when it is easy and effective. I really liked the Veriphy routine because it is just that, simple and formulated to meet your skincare goals. The 20/20 Eye Cream and Self Absorbed Facial Moisturizer have been standouts for me during my crazy travel weeks and these dry winter months.”

THIRTEEN LUNE

Jenna Aldridge, buyer

Manifest Beauty

“Their Big Pout Energy Chili-Infused Lip Plumping Oil is a very unique and effective lip plumping oil made with chili-oil and cinnamon extracts that is available in an array of colors. This lip oil is moisturizing and can be used alone or on top of other lip products. The plumping effect is subtle and not too harsh.”

Blume

“Their Milky Fade Serum and Meltdown Gel Moisturizer have great, efficacious ingredients with a proven track record for brightening and toning the skin. While acne can last much longer than just your teens and linger into your adult life, these products work together to improve any scarring or discoloration on the skin that happens over time.”

Wonderblush

“I loved the effortless look of the La Lumière Liquid Eyeshadow. It applies so easily on the lid, and I didn’t see any color movement or creasing over time, which is normally not the case for my hooded eyelids.”

Ember Wellness

“I was very intrigued by the zero-waste 3-in-1 Sculpt and Glow Bar that comes in a reusable metal tin and is shaped like a gua-sha. It can be used as the last step in your skincare routine and the first step of your makeup routine. It leaves the skin looking and feeling hydrated all while giving a subtle golden luminous glow suitable for all skin tones.”

FORMULA FIG

Jessica Walsh, founder and CEO

N8iV Beauty and Blue Lagoon Skincare

“At Formula Fig, we have a global approach to our brand while also taking a hyper-local approach to our individual Fig Bars. We apply this methodology to our product buys. During Adit Live, I came across two skincare brands: N8iV Beauty from San Diego and Blue Lagoon Skincare from Iceland. One of them was well-established, while the other was a newcomer in the industry. However, both of them had authenticity, and I always look for longevity in a brand.

I identified specific products from each of their ranges that we were seeking for our product categories. Serums are one of the bestselling categories for us—actives, always—but we are seeing a lean to everyday serums which soothe and create ‘bounce’ to the skin. Starlight Regenerative Serum by N8iV has an exciting formulation packed with fatty acids and tocopherols. Hybrid leave-on masks/moisturizers are a popular category for us. Blue Lagoon’s hydration mask is a versatile product I would keep close to hand when traveling, multitasking it as a moisturizer and conductor for my microcurrent device.”

SUNE

Allison Rant, category manager

Evre

“Perfect for our gen Z demographic as they focus on taking care of younger skin. Attractive packaging and scrumptious scents derived from natural fragrances. The Pineapple Coconut Face Cleanser was so gentle and smelled just as incredible as you can imagine.”

Detox Babe

“Such a cool brand born from the founders’ personal health struggles. Love that the Bye Bye Toxins Face Mask has just two ingredients and wasn’t over drying like other masks.”

Manuka Health

“What a unique way to bring the benefit of Manuka Honey to a full skincare and wellness line. The restorative serum and moisturizer were the winning combination for my skin after a long day of travel. Thick in texture but lightweight on the skin and absorbed beautifully.”