Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more about paid social media ad strategies, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 17 beauty entrepreneurs and one consultant the following questions: What’s your budget for paid social media advertising compared to last year? What are the results of any changes you’ve made? What did you learn from those changes, and how will they inform your advertising going forward?